Doncaster Heights · Victoria

The map of a chain is not the chain. We work the joints.

Stacked shipping containers on a working terminal
Port cycle time is a strategy input, not a footnote.
19 yrsof network work in grocery, mining services, and agri-export
41live playbooks issued since 2019
6.5 wksmedian diagnostic on a single Australian network
8states and territories in the field notes

Notes from people who sat in the room

Each remark names a program or artefact from this studio. None of them are composite blurbs.

“The Network Resilience Playbook forced us to price a second inland lane we had been treating as free. Finance disliked the slide. Operations kept it.”

Mara Ellison, planning lead, chilled grocery DC — Dandenong

The Inventory Policy Intensive is slower than a two-day seminar. We still run the service-curve worksheet every quarter. I would have preferred a tighter homework load in week three.

Client in industrial fasteners, Newcastle

4 / 5 — Port-to-Plant Flow named our dwell at Fishermans Bend without theatre. The spreadsheet they left is still the one on the wall.

Review left after the Melbourne cohort, July 2025

Programs currently taught

Full list
Container ship approaching a berth

Network Resilience Playbook

Flagship studio. You rebuild a multi-node Australian network under disruption: closed berth, failed co-packer, delayed harvest window.

Open the syllabus
Freight truck on an inland highway

Inventory Policy Intensive

Service curves, review periods, and the politics of safety stock when finance owns the working-capital target.

See listing
Aisle inside a high-bay warehouse

How the studio thinks

Business consulting for supply chain strategy is a drafting discipline

Australian distances punish vague network drawings. A “national DC” that looks elegant in a slide deck can hide a 14-hour linehaul, a harvest that arrives in three weeks, and a retail gate that will not take Sunday arrivals. We treat those constraints as design inputs, not exceptions.

Webfieldbase sits in Doncaster Heights and works with operators who already have ERP, planners, and a freight panel. What they usually lack is a shared geometry: which nodes exist for a reason, which buffers are political, and which supplier is carrying silent single-point risk.

The field method is written up separately. Programs exist so a team can rehearse the method on a live map rather than listen to a tour of frameworks.

Read the field method

What we refuse to leave implicit

  1. Lane economics before node stickers

    We cost the movement, the dwell, and the missed slot. A pretty node map without a lane table is decoration.

  2. Supplier geometry, not a logo list

    Dual source on paper can still share a mill, a berth, or a single customs broker. We draw the shared joints.

  3. Inventory as a policy, not a pile

    Safety stock is a decision with a service curve. We make the curve visible to finance and to the floor.

  4. Disruption as a timetable

    Resilience is not a slogan. It is a sequenced set of moves with owners, lead times, and a kill-switch for wishful recovery dates.

From the journal

All essays